With the improvement of social economy and living standards, China's industrial caster customization industry has developed rapidly. However, the economic crisis in previous years has led to a weak domestic economy, and industrial casters have faced enormous pressures to survive. Under the new economic situation, it is believed that industrial casters should focus on the high-end market.
Judging from the development of the industrial caster customization industry, one of the main reasons why China's industrial caster customization industry has been in the low-end state for a long time is the lack of independent research and development of products. On the one hand, homogenization competition is serious. In order to win consumers' long-term focus on low-cost competition and low-cost competition, many industrial enterprises only pay attention to the production and marketing of low-end products, while ignoring product technology. Enhancement and innovation. On the other hand, industrial casters have a weak awareness of patent protection, and the phenomenon of technical plagiarism infringement in the industry is serious. The technical cost of many enterprises is not worth the loss, which has seriously hampered the enthusiasm of industrial caster custom enterprise innovation, resulting in the homogenization of industry products. Intensified.
Due to the insufficiency of the industry's innate development, the industry's casters have lower barriers to entry, and the industry market is mixed, small enterprises with small scale, lack of core competitiveness and low technical level can be seen everywhere. Most of these companies lack brand awareness, and there are many miscellaneous and unlicensed products. It is difficult to form corporate influence through brands, and it is more difficult to increase product added value through brands. Experts pointed out that if industrial casters are to take the high-end road, they must do both internal and external repairs. Brand image promotion and influence building can provide a powerful driving force for the development of the company, but the driving force is also the industrial casters. Customize the high quality of the product itself.
With the development of technology, the consumer market has higher and higher requirements for the function and quality of customized products for industrial casters. The cycle of customizing the replacement of industrial casters is getting shorter and shorter, and the complexity of products is also increasing. Traditional mass production The way is challenged. Flexibility and productivity are contradictory in high volume production. As we all know, only a single species, large batch, equipment-specific, stable process, high efficiency, can constitute economies of scale. In order to meet the needs of the market and improve the flexibility and efficiency of industrial caster custom products, experts suggest that industrial casters should shorten the production cycle, reduce product costs and continuously increase the added value of customized products for industrial casters.
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